Showcasing hidden gems within the region, the Samford and Surrounds Destination Visitors Book is a unique creation celebrating local businesses, events and the natural beauty in this corner of the world.
An initiative of the Samford and Districts Chamber of Commerce, the book’s aim is to capture the unique charm of the local community and encourage tourism which benefits the local economy.
Funded through a grant from Community Bank Samford, the Destination Visitors Book is both a guide and a celebration of what makes the Samford and Dayboro region exceptional. It is designed to inspire visitors to ramble through stunning trails, indulge in local cuisine, discover historical landmarks and engage in the district’s art scene.
Juli Forrest, Secretary of the Samford and Districts Chamber of Commerce, explains that the book has become an essential tool for local businesses, increasing exposure to a broader audience.
“The book underscores the area’s appeal as both a travel destination and a welcoming place to live, invest and do business. It’s more than just a guide; it’s a way to share the heart and soul of the region with the world.”
Feedback on the final product from the local business community has been overwhelmingly positive.
“Businesses have expressed their appreciation for the visibility and promotional opportunities the book provides, particularly in reaching new audiences and driving foot traffic to the area,” Juli said.
“Many have noted how well the book captures the essence of the region, with its beautiful imagery and thoughtful representation of local businesses and attractions. There’s also a strong sense of community pride, as the book is seen as a collaborative effort that benefits everyone involved.”
Several local business owners have shared their stories on how the book has inspired visitors to stay longer, expand their explorations and connect with local offerings. This in turn generates economic benefits to the area.”
“The Chamber has received numerous messages of gratitude, recognising the effort and dedication it took to bring this project to fruition.”
Community Bank Samford’s grant played a pivotal role in breathing life into the pages of the Samford and Surrounds Destination Visitors Book, allowing the Chamber to cover key production costs including design, printing and distribution. It also ensured the finished product met professional standards and reflected the region’s beauty.
“Without the bank’s support, the Chamber would not have been able to create such a high-quality publication, nor achieve the level of reach the book now has,” Juli said.
“The Destination Visitors Book is a reflection of the vibrant, welcoming and innovative spirit that defines our area.”
